Sportindex gives you up-to-date industry knowledge about the Swedish Sporting Goods Retail landscape

Sportindex is produced by Sportforum in cooperation with HUI Research.
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Sportindex provides you with benchmark data based on reported sales statistics from industry leaders within the Swedish Sporting Goods market. The index tracks developments and trends in sports retail growth in both physical stores and e-commerce, broken down by relevant product categories. The purpose of Sportindex is to provide a credible and quality-assured set of statistics that are valuable to a range of stakeholders, such as retailers, suppliers and manufacturers, who want to understand market developments and make informed decisions.

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Four reports per year (Q1 - Q4)

Sportindex is published four times a year and provides unique statistics on the development of sporting goods retailing at monthly level, breaking down the development of physical stores and e-commerce into clothing, footwear and equipment in 23 relevant product categories.
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Read more about what is included in each category here.

The indexis based on validated, anonymised and aggregated sales statistics from the leading retailers Stadium, Stadium Outlet, XXL, Intersport, Löplabbet, TeamSportia, Sportringen, Bike Nation, Sportshopen, Sportshopen Outlet, Swedemount as well as the sports departments at Boozt and Booztlet respectively.
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Upcoming publications

Sportindex Q1 2024 - 25 April 2024 ✔

Sportindex Q2 2024 - 25 July 2024 ✔

Sportindex Q3 2024 - 24 October 2024

Sportindex Q4 2024 - 28 January 2025

TAILORED REPORT?

Are you interested in a customized report? Together with HUI's knowledgeable analysts, we compose a report or a subscription package based on your specific needs.  Contact us and we will find a solution that suits you.

ABOUT SPORTFORUM

Sportforum is an Industry Organization for manufacturers, suppliers, and retailers active within the Swedish Sporting Goods sector. Together with our members, we work for a healthy and sustainable industry. We do this by offering our members education, insights and information as well as a forum for collaboration.
CONTACT US

SPORTINDEX CONTENT

Sportindex is designed for those who need to know everything about market trends and what drives sales in sporting goods retail. Sportindex Premium costs 1596€ for 12 months and four reports. Includes:
  • Total sales development and comparable store units
  • Sales development in physical stores
  • Sales development in e-commerce
  • Share of e-commerce in total sales
  • Seasonal pattern of sports retailing
  • Price evolution of sports retail product categories
  • Trends in sales of clothing, footwear and equipment categories (including size of categories) broken down by total sales, physical stores and e-commerce
  • Sales trends in 23 product categories (including size of product categories)
  • Analysis and commentary on developments during the quarter
  • Key indicators and outlook
  • Market prognosis
  • Historical Sportindex reports (from Q1 2021)
  • Statistical data in excel
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- To subscribe to Sportindex, please fill in the form below.‍

In the message box, please fill in necessary information and include your billing details. Your subscription is valid for 12 months and four reports (billed annually). Sportindex costs 1596€ for 12 months and four reports (SEK 399€ per report). The subscription is automatically renewed for 12 months at a time.

Dissemination rights: the report and statistics may only be disseminated within the buyer's company (the same legal entity). If a buyer wishes to disseminate parts of the material outside his own company, special conditions and a price supplement apply.
Tack! Din beställning har skickats. Mvh// Sportforum
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